March 22, 2026

PreparationTech is excited to announce that it will be bringing a group of 70+ high school students to the creative agency Monks to learn how digital creative agencies work and what tech skills their employees have.
They'll be talking to co-founders Victor Knaap and Wesley Haar, ter, learning how the business is run by Vanessa Noordervliet, and seeing the work produced by Monks which will be showcased by Pierre Nelwan and Mattia Hogenboom.
PreparationTech is continuing our quest to teach students about AI: how it is transforming the creative industries, changing professions and tech skill sets, and re-designing study and training. Students will learn how Monks has transitioned from an agency to a production company that uses creativity, data and tech to develop multimedia content, advertising and brand experiences.
Monks is headquartered in the Netherlands (Amsterdam and Hilversum) and has a staff of approximately 6000 working in offices across Europe, the Middle East and Africa (EMEA), the Asia Pacific, Latin America and North America. It has been awarded numerous awards and consistently ranks amongst the world's top creative agencies.